Bakalářská práce / info:eu-repo/semantics/bachelorThesis
Osoba oponující práci:
The bachelor’s thesis aims to create a comprehensive business plan for the new café “Sweet world”, which specialises in making and selling traditional desserts originated in different countries. The purpose is to create a precise description of the business and conduct a proper analysis of the Czech market, to make business plan feasible. A theoretical part of the thesis directed to definitions of what business is and how to make a business successful. This part also reveals business-planning theory and explains the importance of the business plan and its usability.Analytical part is all about creating the business plan itself. It consists of a description of the company and products, various analysis of restaurant business in the Czech Republic, and different issues that company could face. It also includes the creation of robust marketing plan and realistic financial plan.
Business plan; Cafe ; Marketing plan; Financial plan
Informace o studiu
Studijní program a Studijní obor:
Ekonomika a management/Corporate Finance and Management