Bakalářská práce / info:eu-repo/semantics/bachelorThesis
Osoba oponující práci:
The aim of my Bachelor Thesis is to create a business plan for the educational club “Next Generation”. The purpose of the business plan is to create the strategy, which will allow the business successfully compete on the market. The theoretical part covers various aspects of a business. The practical part of the thesis consists of the description of the conducted analyses, researches, and surveys. Macro and micro environments are analyzed by the SWOT, PEST and Porter’s Five Forces analyses. Marketing mix and Segmentation, Targeting, Positioning model were used to design the marketing plan. The financial plan will present costs and scenarios for the 3-year forecast.
Business plan; Organizational plan; marketing plan
Informace o studiu
Studijní program a Studijní obor:
Ekonomika a management/Corporate Finance and Management