Diplomová práce / info:eu-repo/semantics/masterThesis
Osoba oponující práci:
The diploma thesis called Business Environment of Peru is intended primarily for Czech companies interested in the Peruvian market, looking for ways to expand their business activities. The theoretical part provides explanation of business environment, PEST analysis and international comparison methodology. The second chapter offers the PEST analysis of Peru, followed by a comprehensive comparison of Peru with other countries based on the competitiveness ranking of international institutions and rating agencies. The last chapter brings a closer look at the business relations of the Czech Republic and Peru, the history of mutual trade exchange and also the existing cultural differences related to business negotiations. The practical part of the thesis delivers personal opinions of Czech experts on Peruvian business environment. To summarize, the thesis gives practical advice for business meetings, because knowledge of local specifics is one of the key conditions for success in this region.
Peru; Export; Business Environment; PEST; Business Relations