Historické město roku a kulturní cestovní ruch v České republice

The main topic of this diploma thesis is cultural tourism in the Czech Republic. The aim of this work is to describe the competition Historic Town of the Year, its history, including an overview of prize-winning cities, and based on a questionnaire survey to find out from the representatives of the winning cities whether the prize had an impact on tourism in their city, and to describe the project Wandering around Historic Towns of Bohemia, Moravia and Silesia, in which the very cities that won the Historic Town of the Year award took part. In this thesis the following methods were used: own research in the form of questioning, analysis, description, and comparison. The first chapter describes cultural tourism, heritage and monuments and its application in the Czech Republic. The second chapter is about the Association Historical Settlements in Bohemia, Moravia and Silesia and its projects for the development of cultural tourism in the Czech Republic. The third chapter is dedicated to the Historic Town of the Year competition and the related Programme of the Regeneration of Urban Monument Reserves and Urban Monument Zones. The fourth chapter is an introduction to the former project Wandering around Historic Towns of Bohemia, Moravia, and Silesia. In addition, the third and fourth chapters of this thesis are supplemented by a context in the form of current topics and problems of global tourism: overtourism and sustainable development of tourism. The fifth chapter consists of findings from both questionnaire surveys, among the public and among representatives of selected cities, which won the Historic City of the Year competition. The main topics of both surveys are the Historic Town of the Year competition, the Wandering around Historic Towns of Bohemia, Moravia and Silesia project and cultural tourism in the Czech Republic.