Employer branding konkrétní společnosti a jeho vliv na studenty a absolventy vysokých škol

The master thesis is focused on employer branding in the company Coca-Cola HBC Czech and Slovakia. The aim of the theoretical part is to summarize and clearly define theoretical Framework of the issue, the main concepts and approaches concerning the employer branding on the basis of foreign and Czech scientific literature and telectornic sources, especially scientific articles. The practical part is focused on the analysis of building the employer brand in a above-mentioned company. The main aim of the thesis is to propose new steps that will help improve the perception of the employer brand and increase the competitiveness of Coca- Cola HBC Czech Republic and Slovakia in the labor market. The partial goals are the analysis of existing procedures and steps that the company uses to build the employer brand and their impact on students and university graduates. The conclusion of the work will be the evaluation of the issue, description of the identified opportunities and suggestion of further steps for improvement.