Je obchodní strategie společnosti DJI v Německu účinná?

The core objective of this paper is to identify the effectiveness of DJI’s business strategy in German market and how to improve it. This paper identified an advantageous macro environment and a huge market potential of the drone sector in Germany. And, a research was conducted to understand whether DJI operates an effective business model. Meanwhile, this paper identified that the need from different groups of customers is met by a wide product mix for DJI. A primary survey was conducted to identify who are DJI’s main customers and what’s the main buying motivation. Finally, this paper identified the female market as a potential market in German market and how to improve the business strategies based on the need of female customers.