Interní vs. externí růst firmy na příkladu České zbrojovky a. s. a její konkurence

The diploma thesis deals with the topic of internal vs. external growth of a company: Case of Ceska Zbrojovka a. s. and its competitors. The aim of the thesis is to provide Ceska zbrojovka and the CZG holding with a recommendation concerning a suitable growth strategy, with special regard to the concepts of internal and external growth, relatedness of the fields of industry and the issue of integration. The first chapter introduces the company and gives a brief overview of its history. Afterwards, the examined subject matter is analysed within a theoretical chapter that is outlined as a traditional literature review. The growth of Ceska zbrojovka and the CZG holding company is elaborated on in the third chapter, while a few unsuccessful external growth steps are discussed. The following part focuses on the growth of the most important European competitors. The last chapter provides final managerial recommendations.