Analýza sociálních sítí a jejich využití pro marketingové účely ve společnosti L’oreal Paris

This bachelor thesis is focused on the analysis of social media and its usage for marketing purposes. The reason behind the usage of social media nowadays is analysed in this thesis and how successful companies are on their social media. The structure of the thesis is made of the theoretical and practical part. The terms such as internet marketing, marketing and social media are described in the theoretical part. The knowledge from these terms is then applied on the brand L’Oréal Paris in the practical part, which is based on the quantitative research and includes primary as well as secondary data. First, the brand L’Oréal is introduced, following by the introduction of L’Oréal Paris and their usage of social media. Then the competitive brands and their usage of social media are also introduced and compared to L’Oréal Paris afterwards. The aim of the thesis is to analyse which social media the company uses, whether it is used effectively and lastly to provide recommendations for the future development of the brand L’Oréal Paris based on the results from the analysis.