Destinační management a marketing Nymburka

The aim of the bachelor thesis is to evaluate the destination Nymburk with activities of destination management including marketing. The theoretical-methodological part explains main definitions such as destination management, destination marketing, tourism, and determines methods of thesis. The findings are applied to the following practical part on the destination Nymburk. Firstly, in the practical part the destination Nymburk is introduced and evaluation based on questionnaire survey and SWOT analysis is carried out. This part is followed by a description of destination management and marketing of Nymburk through information obtained from a semi-structured interview provided by the head of the Department of Culture and Monument Care, Mgr. Markéta Tomčíková, through marketing tools and research of secondary sources. At the end of the thesis the research questions are answered and recommendations leading to the improvement of the position of the destination in tourism are formulated.