Strategická analýza Aeroflot -- ruské letecké linky v.a.s

Growing popularity of tourism and people's ability to travel naturally increases the number of flights and air tours. However, there were unexpected changes caused by world pandemic in 2020. The volume of passenger air traffic decreased significantly and traffics even completely disappeared for a certain period of time. The analysis of this situation in the framework of air transport market in general will be carried out in this thesis. Furthermore, the specific focus will be made on certain airway company, specifically Aeroflot-Russian airlines. Through strategic analysis of the entire industry and specific organization, data will be obtained for further evaluation. The thesis will include analysis of PESTEL, SWOT and some other necessary analyses, which help to obtain information about the financial and strategic position of the industry in general and Aeroflot. On the grounds of obtained data, the evaluation of current company's position will be made. Thanks to an extensive and in-depth analysis of the problems, a proposal for future strategic development of the Aeroflot will be introduced. Moreover, the options for dealing with the crisis and options for the subsequent development after crisis ending will be assessed.