Searhin and management platform for fitness trainers and gyms
Název práce: | Searching and management platform for personal trainers - Business plan |
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Autor(ka) práce: | Tetelea, Dan |
Typ práce: | Bachelor thesis |
Vedoucí práce: | Pernica, Karel |
Oponenti práce: | Kubíček, Aleš |
Jazyk práce: | English |
Abstrakt: | The Spotlife platform plans to improve personal trainers’ experience in Central Europe, by creating a searching tool for their clients paired with a management tool. Search difficulties and lack of functionality of the current management platform creates an opportunity for a Spotlife platform to enter the market. Company has a two-side business model. Company’s product is a platform that consists of two products: searching and management platforms for fitness. Despite of the developed market in West Europe, the market is relatively empty with moderate competition in the UK as the leader in the fitness industry in the European region. |
Klíčová slova: | Business plan; Digital platform ; Fitness market; Two-sided market |
Název práce: | Searhin and management platform for fitness trainers and gyms |
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Autor(ka) práce: | Tetelea, Dan |
Typ práce: | Bakalářská práce |
Vedoucí práce: | Pernica, Karel |
Oponenti práce: | Kubíček, Aleš |
Jazyk práce: | English |
Abstrakt: | The Spotlife platform plans to improve personal trainers’ experience in Central Europe, by creating a searching tool for their clients paired with a management tool. Search difficulties and lack of functionality of the current management platform creates an opportunity for a Spotlife platform to enter the market. Company has a two-side business model. Company’s product is a platform that consists of two products: searching and management platforms for fitness. Despite of the developed market in West Europe, the market is relatively empty with moderate competition in the UK as the leader in the fitness industry in the European region. |
Klíčová slova: | Business plan; Digital platform for fitness market; Two-sided market |
Informace o studiu
Studijní program / obor: | Ekonomika a management/Business Administration/Corporate Finance and Management |
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Typ studijního programu: | Bakalářský studijní program |
Přidělovaná hodnost: | Bc. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta podnikohospodářská |
Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
Datum zadání práce: | 26. 10. 2020 |
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Datum podání práce: | 12. 5. 2021 |
Datum obhajoby: | 9. 6. 2021 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/74859/podrobnosti |