Strategie vstupu na vybrané zahraniční trhy firmy PaperTime s.r.o

This bachelor’s thesis deals with the topic of foreign market entry of a relatively small Czech company named PaperTime s.r.o. and describes the impact of the COVID-19 pandemic on its operations. The aim of the thesis can be broken down into three categories: 1) determining whether a small but fast-growing company such as PaperTime can expand and succeed in foreign markets, 2) selecting a suitable foreign market for entry based on the analysis, and 3) suggesting the ideal form of entry into the chosen market. Through the analysis of macro and competitive environments, a comparison was made between the German and Polish markets. Conclusively the decision was made to enter the Polish market as there is minimal competition and a lesser developed niche market, in which PaperTime specializes. The last part focuses on designing a market entry strategy based on stage models of internationalization, while the first stage is cross-border e-commerce.