Pet CBD market in the Czech Republic
| Název práce: | Pet CBD market in the Czech Republic |
|---|---|
| Autor(ka) práce: | Bambasová, Klára |
| Typ práce: | Diploma thesis |
| Vedoucí práce: | Ryška, Tomáš |
| Oponenti práce: | Escobar Rios, Andrea |
| Jazyk práce: | English |
| Abstrakt: | The focus of this thesis is on CBD (cannabidiol), a substance extracted from cannabis, and its perception amongst Czech society. The subject is first viewed from the global dimension, after which the focus concentrates on the local dimension and the point of view of the Czech citizen and/or potential consumer. The perception of CBD is being examined through research performed for the ultimate purpose of finishing the thesis. Further attention is being paid to the social aspects as well as to the legal aspects, concerning the usage and sales of CBD products. All of the previously mentioned steps build up a path to the goal: to be able to suggest the ideal marketing communication for Releaf s.r.o. |
| Klíčová slova: | CBD products; Perception of CBD; Marketing communication |
| Název práce: | Pet CBD market in the Czech Republic |
|---|---|
| Autor(ka) práce: | Bambasová, Klára |
| Typ práce: | Diplomová práce |
| Vedoucí práce: | Ryška, Tomáš |
| Oponenti práce: | Escobar Rios, Andrea |
| Jazyk práce: | English |
| Abstrakt: | The focus of this thesis is on CBD (cannabidiol), a substance extracted from cannabis, and its perception amongst Czech society. The subject is first viewed from the global dimension, after which the focus concentrates on the local dimension and the point of view of the Czech citizen and/or potential consumer. The perception of CBD is being examined through research performed for the ultimate purpose of finishing the thesis. Further attention is being paid to the social aspects as well as to the legal aspects, concerning the usage and sales of CBD products. All of the previously mentioned steps build up a path to the goal: to be able to suggest the ideal marketing communication for Releaf s.r.o. |
| Klíčová slova: | CBD produkty; Vnímání CBD; Marketingová komunikace |
Informace o studiu
| Studijní program / obor: | International Management |
|---|---|
| Typ studijního programu: | Magisterský studijní program |
| Přidělovaná hodnost: | Ing. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta podnikohospodářská |
| Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 27. 11. 2020 |
|---|---|
| Datum podání práce: | 25. 8. 2021 |
| Datum obhajoby: | 30. 9. 2021 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/76446/podrobnosti |