Cesty českých hudebníků na zahraniční trhy

The diploma thesis deals with ways of Czech musicians to foreign markets. The goal of the thesis is to map the ways of penetration of foreign markets by Czech musicians and to identify the methods of penetration into foreign markets. The theoretical part defines the terminology of the marketing area within the issues of the music market. Furthermore, the prerequisites for success in the global market are described here. In the research part there was used the method of in-depth interviews with involved individuals. The main contribution of the work are its recommendations and suggestions for possible ways to foreign markets for Czech musicians.