Zhodnocení udržitelnosti hudebního festivalu: Rock for People

As the title implies, this Bachelor’s thesis is focused on evaluating the sustainability of a social event, a music festival called Rock for People. The main benefit is the evaluation of its existing procedures according to the ISO 20121:2012 standard – event sustainability management systems, analysis of its main competitors, detection of its weaknesses, and subsequent recommendations that the organizers could apply to their program in the context of sustainable management. The theoretical part of the thesis describes in detail what social responsibility and sustainable development are, and what is expected of a sustainable organization. It details some of the opportunities for demonstrating sustainability. It also shows the methods that were used in the research of this study. In the practical part of the thesis, the reader can expect analysis and the subsequent evaluation of this event. The document includes the results of individual interviews evaluated according to the ISO standard 20121: 2012, analysis of the main competitors and proposals for the implementation of new recommendations that emerged from this research. The thesis concludes by demonstrating that the individual outputs used in the main research questions, which were set out in the introduction, were successfully answered by the research.