Marketingová komunikace neziskové organizace SKOK do života

The bachelor thesis is focused on the marketing communication of the non-profit organization SKOK do života. The aim of the work is to analyze the current state of marketing communication of the organization and its restaurant Bistro u dvou přátel. The purpose of this paper is to make marketing communication more effective. The theoretical part deals with the definition of basic concepts related to the topic. These concepts are marketing, marketing mix, marketing communication and its tools, non-profit sector, non-governmental non-profit organization. The practical part presents a selected non-profit organization and its current communication. Three research methods are used in the work, an in-depth interview with the director of the organization, quantitative research using a questionnaire survey and SWOT analysis. Finally, research questions are answered and based on the collected data, recommendations are made to improve the organization's marketing communication.