Návrh marketingového plánu příměstského tábora

This bachelor thesis contains a draft marketing plan of the suburban camp of the organization Sportys. The main objective of the thesis is to perform situational analysis – micro- and macro-environment analysis, as well as to create a SWOT analysis, create marketing goals and an action plan. In order to obtain information about the marketing environment, which leads to later resolution of problems, a search of the sources listed at the end of the thesis was carried out. Part of the thesis is a questionnaire among clients of the Organization Sportys. The design of the marketing plan itself was then carried out on the basis of knowledge of the marketing environment using the tools and methods described in the theoretical part of the thesis. The conclusion of the thesis is a proposal for a marketing plan that solves the problems identified in the SWOT analysis.