Společenská odpovědnost podniků (CSR) v bankovním sektoru jako nástroj ke zvyšování finanční gramotnosti

This bachelor thesis deals with the use of CSR strategy in the banking sector as a tool to increase financial literacy in the Czech Republic. The aim of the thesis was to propose methods of CSR integration in the banking sector so that banks contribute to increasing financial literacy. The methods of CSR integration were based on the findings of the current situation in the banking sector, namely how the five largest banks in the Czech Republic use CSR and how they contribute to increasing financial literacy today. This was found by using secondary research of the banks and interviews with their employees. As an additional source, a questionnaire survey was used, in which the financial literacy of the clients of these banks was examined. The result is that banks should focus on educating teenagers, who should be educated via the internet or mobile applications. Banks should also make greater use of banking advisors for comprehensive advisory activities.