Český trh se současným uměním a jeho investiční potenciál

The subject matter of this master’s thesis is the contemporary art market in the Czech Republic with an emphasis on examination of the possibility of using artworks as investment assets. The theoretical part of the thesis defines terms, relations among market subjects and basic principles of pricing related to the issue of art trading, specifically to the art of contemporary authors. The practical part which analyses the development of the Czech art market in the years 2012 to 2021 aims to identify aspects of high importance for investment decision-making. Based on examining the dynamics of the market, several conclusions have been drawn. In general, there is a growth recognised in the market and an increase in prices of works of art, not only concerning the most attractive segments. The segment of contemporary art also indicates growth, however, because of its volatility, it is much riskier. Investing in the works of older generation of contemporary artists, which show the highest potential for price increase, seems to be secure. As an alternative tool for monitoring the market segment of young artists’ works indices can be used. The added value of the thesis lies in clarifying the contemporary Czech art scene to investors and collectors.