Strategická analýza společnosti Vodafone Czech Republic a.s

This Master’s thesis on the topic of Strategic analysis of the company Vodafone Czech Republic, a.s. deals with the evaluation of the company's position in the telecommunications market. The main goal of this thesis is to evaluate the current position of the company and identify strengths and weaknesses from the internal environment and opportunities and threats from the external environment. The company faces the problem of highly competitive oligopolistic market. The work is divided into a theoretical part and a practical part. The first part provides a theoretical explanation of the strategic methods, such as PESTEL analysis, Porter's 5 forces model, map of competing groups, VRIO and financial analysis, portfolio analysis or vulnerability analysis and SWOT. In the practical part, the methods are applied on the chosen company. Recommendations are formulated in the form of suitable strategies and specific proposals for improving the position and the ability to resist competitive pressures. The findings are beneficial primarily for shareholders and top management.