Zhodnocení a návrh fundraisingové strategie Sdružení Neratov, z. s

The aim of this thesis is to analyze the current fundraising strategy of the non-profit organization Sdružení Neratov, z.s. and to propose a suitable fundraising solution based on the results of the analysis, including the formulation of possible recommendations. The main methods of research are fundraising strategy including PEST analysis, analysis of internal resources evaluated through VRIO analysis, qualitative expert interview with the main manager of the association, analysis of online activities of the association and all the above-mentioned activities summarized using SWOT analysis. The final contribution, based on the above-mentioned analyses, is the creation of a draft fundraising strategy, which contains several suggestions and recommendations that could help to improve the quality of fundraising activities of the Sdružení Neratov, z.s. in the future and thus help to develop the entire non-profit organization.