Jaké zájmy sleduje společnost při zavádění politiky LGBTQAI+ do své strategie společenské odpovědnosti?

According to a survey conducted by Ipsos on 26 countries in June 2021, 5% of the total population responded that they were only attracted to the same sex whereas this percentage goes up to 26% if we include people who are mostly attracted to the opposite or same sex. Therefore, in the recent years, the LGBTQAI+ community has been identified as an identifiable group for companies to target for marketing objectives but also for internal policies acknowledging their rights in their own corporate social responsibility strategy. The objective of this thesis is to unfold the interests sought by companies when they implement LGBTQIA+ policies in their corporate social responsibility strategy. In other words, my objective is to identify the different reasons why a company implement these policies, is it a part of their marketing strategy, a legal obligation, or a self-made decision from their part for example.