Interní komunikace a její vliv na firemní kulturu

The topic of the presented work is internal communication and its influence on company culture. The theoretical part of the work first focuses on corporate culture as the "driving engine" of employee performance, followed by the part dedicated to internal communication. In the practical part of the work, the internal communication of the selected automobile plant is described. The goal of the work is to first analyze the current state of the company's internal communication and then identify possible barriers and deficiencies in internal communication applied in the working environment in the selected company and, based on the facts found, possibly present specific recommendations for improving the undesirable state. Proposals for improving the quality of corporate culture are presented in the design part of the work.