Návrh a řízení služeb podnikové analytiky v kontextu řízení firmy

The habilitation thesis focuses on business analytics management at a time when the volume of produced data is constantly growing, and so are the requirements for fast decision-making in business management, with many analytical applications being created to support it. The results of the conducted study point out issues connected to their efficiency and added value created. The thesis aims to create a model for designing and managing company analytics services to improve company management, performance, and flexibility in the context of a fast-changing market environment and tech breakthroughs. The first part of the thesis presents decision-making approaches in company management and the analytical products that cover them, from setting strategies to day-to-day (operational) activities. The following part analyses the existing problems in company analytics management and possible solutions and offers inputs for generating a design and management model for company analytics services. The model is described in the final part of the thesis, and consists of analytical services, addressed issues, metrics, roles, their responsibilities, processes, required integrations and factors, data, and other resources and components. It also includes case studies demonstrating analytical services or their solutions. The habilitation thesis corresponds to the primary research fields for theses at the Faculty of Informatics and Statistics, the Prague University of Economics and Business and the research focus of the Department of Information Technologies at FIS VŠE. It is connected to the author's publication activity on analytical solutions.