Cenová tvorba leteckých společností

The master‘s thesis covers the topic of price formation of airlines focusing on the creation and development of air ticket prices over time. The aim of the thesis is to analyse and elaborate the real data collected on air ticket prices for selected flight examples in various time frames followed by a comparison of the air ticket price development on the observed routes. The theoretical part of the thesis first describes and evaluates the general specifics and significance of air transport in the tourism industry, then focuses on the general economic concept and importance of price formation, and in the last chapter describes the specifics of the price formation in air transport. Special emphasis is laid on defining and describing the differences between full-service and low-cost airlines, each of which approaches the price formation in a completely different way. In the analytical part of the thesis, original research is conducted based on the collection and analysis of data on air ticket prices for selected flights from Vienna International Airport to five different destinations (Tel Aviv, Athens, Dubai, Taipei, New York) in four different periods (the turn of 2022 and 2023, February 2023, March 2023, Easter holidays 2023). The air ticket prices for these routes and periods were regularly observed for ten airlines in total. An analysis and graphical representation of their development over time are carried out in the analytical part of the thesis. In the final chapter, the summary and discussion of the research results, including answering research questions and the evaluation of established hypotheses, are carried out.