Analýza návštěvnosti Bali v komparaci s Thajskem

This bachelor thesis analyses the development of visitor arrivals to Bali and Thailand. The major objective of this study is to analyze the visitation of the selected destinations and compare them with each other. The theoretical part defines the basic concepts in the field of tourism that are necessary for a deeper understanding of the topic. In the practical part, the analysis of secondary statistical data was mainly used to evaluate the inbound tourism of both destinations. As a result, the thesis answers the research questions of why tourist arrivals to Bali, Indonesia do not reach the same levels as Thailand, what activities each destination is suitable for, and also compares the destinations from different perspectives. The thesis has shown that Bali does not achieve as much tourist arrivals as Thailand for several reasons. One reason is the higher price of air tickets to Bali, on average 21 % more expensive accommodation in Bali, another reason is the better climate for holidays in Thailand during the winter in Europe and related to this is the different main tourist season in different months in each destination, another reason is the quality of water or for example religion. Another sub-objective of the thesis was to briefly assess the impact on visitor arrivals to Bali and Thailand during the Covid - 19 pandemic. The thesis proved that Bali's visitor arrivals decreased by 82.97 % in 2020, Thailand's decreased by 83.17 % due to severe tourism restrictions and closure of both destinations. For another sub-objective of the thesis, a comparative method was used to compare the exotic tour packages offerings of three selected travel agencies, CEDOK, CK FISCHER and CK ADVENTURA.