Greenwashing v oděvním průmyslu - případová studie značek H&M a Patagonia

Greenwashing is an increasingly hot topic as public interest in the environment grows. Many clothing brands have jumped on the bandwagon. This bachelor’s thesis focuses on the issue of greenwashing and the implementation of corporate social responsibility in the apparel industry. The thesis includes a case study focusing on the clothing brands H&M and Patagonia and their sustainability strategies. The aim of this thesis is to evaluate and compare the sustainability strategies of the brands in terms of CSR and the use of greenwashing. The thesis concludes by evaluating whether Patagonia and H&M are using greenwashing or not. The analysis will be whether Patagonia and H&M are using greenwashing.