Gamifikace na webových stránkách či aplikacích jako nástroj k motivaci

The bachelor thesis focuses on the analysis of gamified applications and evaluates the motivation and productivity emergence using this tool. The aim of the thesis is to evaluate whether gamification has a positive impact and motivates people to perform better. A sub-objective is to evaluate how gamification affects both the younger age group and the older age group. The thesis is divided into two parts. The first part of the thesis discusses the theory that needs to be understood to understand the issue of gamification in applications. It discusses the general theory of web application environments, basic concepts, the history of gamification, gamification itself, and theories of human motivation. The practical part is devoted to empirical research. The methodology of the work was chosen to be a questionnaire survey. The questionnaire involved people of different age categories, which was necessary to answer the sub-research questions and hypotheses. A complementary methodology was the development of semi-structured interviews, which were conducted with three randomly selected respondents. The questionnaire and semi-structured interviews were used to answer the hypotheses, the sub-research questions and especially the main research question. The main research question is: Is gamification effective in motivating better performance? The answer is yes. The results of the survey indicate that gamification is effective and motivates people to be more productive and perform better.