Analýza firmy Indigoprint a jejich hlavních konkurentů z pohledu CSR

This bachelor’s thesis deals with the concept of corporate social responsibility. The main objective of the thesis is to evaluate the current CSR activities of Indigoprint, s.r.o. and suggest possible steps that could help the company further develop and improve its competitiveness in the industry. The thesis is divided into three parts. The first part focuses on the theoretical aspect of the concept of corporate social responsibility, specifically by explaining the term, its impact on the financial performance of companies, and the factors influencing consumer perception of CSR. The second part describes the current CSR activities of Indigoprint and its competitors. The final part deals with the research conducted through a questionnaire survey among the employees of Indigoprint and an interview with the company director. In the conclusion recommendations for Indigoprint are provided in terms of CSR that could improve its reputation or profitability.