Using Competitive Intelligence in Fashion Industry Analysis
| Název práce: | Using Competitive Intelligence in Fashion Industry Analysis |
|---|---|
| Autor(ka) práce: | Bortnik, Svitlana |
| Typ práce: | Diploma thesis |
| Vedoucí práce: | Černý, Jan |
| Oponenti práce: | Molnár, Zdeněk |
| Jazyk práce: | English |
| Abstrakt: | The master thesis aims to explore the application of competitive intelligence in the analysis of the US fashion industry. Competitive intelligence plays a crucial role in informing strategic decision-making and maintaining a competitive edge in the dynamic and highly competitive fashion sector. The study explores the significance and value of competitive intelligence, investigates theoretical concepts and methodologies, and evaluates the practical implementation of competitive intelligence techniques using industry-specific tools and technologies. The findings contribute to understanding the importance of competitive intelligence, provide insights into its theoretical foundations, and offer practical implications for effectively applying competitive intelligence in the US fashion industry. |
| Klíčová slova: | competitive intelligence; competitive advantage; analysis; information; fashion industry |
| Název práce: | Using Competitive Intelligence in Fashion Industry Analysis |
|---|---|
| Autor(ka) práce: | Bortnik, Svitlana |
| Typ práce: | Diplomová práce |
| Vedoucí práce: | Černý, Jan |
| Oponenti práce: | Molnár, Zdeněk |
| Jazyk práce: | English |
| Abstrakt: | The master thesis aims to explore the application of competitive intelligence in the analysis of the US fashion industry. Competitive intelligence plays a crucial role in informing strategic decision-making and maintaining a competitive edge in the dynamic and highly competitive fashion sector. The study explores the significance and value of competitive intelligence, investigates theoretical concepts and methodologies, and evaluates the practical implementation of competitive intelligence techniques using industry-specific tools and technologies. The findings contribute to understanding the importance of competitive intelligence, provide insights into its theoretical foundations, and offer practical implications for effectively applying competitive intelligence in the US fashion industry. |
| Klíčová slova: | competitive intelligence; competitive advantage; analysis; information; fashion industry |
Informace o studiu
| Studijní program / obor: | Information Systems Management |
|---|---|
| Typ studijního programu: | Magisterský studijní program |
| Přidělovaná hodnost: | Ing. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta informatiky a statistiky |
| Katedra: | Katedra informačních technologií |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 2. 11. 2022 |
|---|---|
| Datum podání práce: | 29. 6. 2023 |
| Datum obhajoby: | 29. 8. 2023 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/82614/podrobnosti |