Analýza konkurence v odvětví únikových her společnosti Mazement

The aim of this thesis is to analyse the competition of Mazement's escape games. The result is achieved by analysing the company itself, the market of escape games in Prague and the competitors on the market. The thesis uses quantitative research with a stated hypothesis, which assumes that firms in the escape game market are close to monopolistic competition. The theoretical part of the thesis describes the basics of competition theory and methods of analysis. In the practical part, the external environment and the internal environment are analysed. The analysis of the external environment compares individual competitors, while the analysis of the internal environment focuses on finding Mazement's competitive advantages. Before the conclusion, there is a chapter that deals with the strategic recommendations for Mazement. These recommendations result from the analysis carried out. The conclusion contains the results of the market analysis carried out, followed by a summary of the competitive advantages. The conclusion evaluates the hypothesis.