Marketingová strategie a možnost zlepšení obchodní pozice společnosti Angry Beards

The bachelor thesis with the topic of marketing strategy and the possibilities of improving the business position of Angry Beards aims to determine the perception of the applied marketing strategy from the perspective of customers and to determine the success of this strategy on the basis of the conducted investigation. Another main point is to assess the company's position on the business market and to propose specific ways to improve this position. This thesis is divided into three parts, the first is devoted to the theory of marketing and its main concepts. The second part describes the company Angry Beards and its products. Attention is also given to the methods of marketing communication and the analysis of competitors. The third chapter evaluates the results of the questionnaire survey, based on which, among other things, the research questions posed at the beginning of the bachelor thesis are answered. In this section, a SWOT analysis is also conducted, the results of the survey are summarised and finally recommendations are proposed to improve the current strategy.