Společensky odpovědné chování společnosti PM

The bachelor thesis examines how the public perceives the socially responsible behaviour of Philip Morris and whether CSR influences the purchasing decisions of consumers of tobacco and nicotine products. It also provides an overview and evaluation of the CSR activities of the company. The thesis is structured in three chapters. The first part presents the state of current knowledge in the area CSR, where the thesis deals with the definition of CSR, its legal framework, communication, impact on consumers and businesses and the issue of CSR in the tobacco industry. The second chapter introduces Philip Morris and its CSR activities, which are also assessed. The third chapter examines how the public perceives the company's socially responsible behaviour and whether CSR influences the purchasing behaviour of consumers of tobacco and nicotine products, based on data obtained from a questionnaire survey. Based on the research findings, this chapter provides recommendations for improving the socially responsible behaviour of the selected company.