Strategická analýza podniku Amplla, a.s

This bachelor thesis deals with the strategic analysis of a selected company. The company under investigation is Amplla, a.s., which specializes in the production of innovative fire extinguishing devices. The aim of this bachelor thesis is to create final recommendations for the current and future operation of the company based on findings from the strategic analysis. The examination utilizes analyses of the macro-environment, micro-environment, and internal resources and capabilities of the company. Initially, the analyses are explained in the theoretical part and later implemented on the examined company in the practical section. After completing the analyses, the results are synthesized, and the influences between them are explored. The conclusion of the thesis summarizes the strategic analysis and provides recommendations for Amplla, a.s., based on the preceding findings.