Strategická analýza společnosti RM Stavitelství s.r.o

Ths bachelor’s thesis aims to conduct a strategic analysis of the company RM Stavitelství s.r.o., and then introduce suitable strategies leading to bettering the company’s standing, when compared to the rest of the competition. Strategic analysis creates outputs for establishing of strategies, which allow the company to prosper in the long term. The contents of this thesis are made up of two parts, theoretical and practical. The theoretical part summarizes the findings from existing literature, which are then applied to the specific analyses in part two. The practical part is consequently a collection of several analyses, whose goal is to diagnosticate the present situation, predict the upcoming movement, and suggest new strategies, which will allow the company to effectively make the most of presented opportunities, and to avoid presented threats. The contribution of this thesis lies predominantly in its usability by the company‘s leadership, which can apply the knowledge presented here in making their strategic decisions.