Strategic analysis of Zip Co Limited in Australian market
| Název práce: | Strategic analysis of Zip Co Limited in Australian market |
|---|---|
| Autor(ka) práce: | Rykovskyi, Ivan |
| Typ práce: | Bachelor thesis |
| Vedoucí práce: | Pernica, Karel |
| Oponenti práce: | Kubíček, Aleš |
| Jazyk práce: | English |
| Abstrakt: | This Bachelor’s thesis examines the strategic position of Zip Co Limited in the Australian Buy Now, Pay Later (BNPL) market. The study employs PEST analysis, Porter’s Five Forces, VRIO analysis, and Scenario Planning to assess the company’s internal strengths, such as innovation and brand recognition, alongside external challenges, including regulatory pressures and growing competition. Key findings highlight Zip Co’s need to address weaknesses in financial performance and customer trust while leveraging opportunities like market consolidation and AI-powered risk management. The thesis concludes with strategic recommendations aimed at enhancing Zip Co’s operational efficiency, strengthening its competitive edge, and ensuring sustainable growth in an evolving financial ecosystem. |
| Klíčová slova: | Strategic Analysis; BNPL; Zip Co; Australian Market |
| Název práce: | Strategic analysis of Zip Co Limited in Australian market |
|---|---|
| Autor(ka) práce: | Rykovskyi, Ivan |
| Typ práce: | Bakalářská práce |
| Vedoucí práce: | Pernica, Karel |
| Oponenti práce: | Kubíček, Aleš |
| Jazyk práce: | English |
| Abstrakt: | This Bachelor’s thesis examines the strategic position of Zip Co Limited in the Australian Buy Now, Pay Later (BNPL) market. The study employs PEST analysis, Porter’s Five Forces, VRIO analysis, and Scenario Planning to assess the company’s internal strengths, such as innovation and brand recognition, alongside external challenges, including regulatory pressures and growing competition. Key findings highlight Zip Co’s need to address weaknesses in financial performance and customer trust while leveraging opportunities like market consolidation and AI-powered risk management. The thesis concludes with strategic recommendations aimed at enhancing Zip Co’s operational efficiency, strengthening its competitive edge, and ensuring sustainable growth in an evolving financial ecosystem. |
| Klíčová slova: | Australian Market; Strategic Analysis; BNPL; Zip Co |
Informace o studiu
| Studijní program / obor: | Bachelor of Business Administration |
|---|---|
| Typ studijního programu: | Bakalářský studijní program |
| Přidělovaná hodnost: | Bc. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta podnikohospodářská |
| Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 17. 9. 2024 |
|---|---|
| Datum podání práce: | 16. 12. 2024 |
| Datum obhajoby: | 28. 1. 2025 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/90340/podrobnosti |