Multi level marketing and insurance business
Thesis title: | Multilevel marketing v pojišťovnictví |
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Author: | Glavanakov, Pavel |
Thesis type: | Bakalářská práce |
Supervisor: | Ducháčková, Eva |
Opponents: | - |
Thesis language: | Česky |
Abstract: | Bakalářská práce zabývá feoménem Multi level marketingu. Je vysvětlen pojem MLM a jeho aplikace na prostředí pojišťovnictví. V případové studii je uveden konkrétní model síťového marketingu. |
Keywords: | Multi level marketing; pojistná služba; distribuční kanál |
Thesis title: | Multi level marketing and insurance business |
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Author: | Glavanakov, Pavel |
Thesis type: | Bachelor thesis |
Supervisor: | Ducháčková, Eva |
Opponents: | - |
Thesis language: | Česky |
Abstract: | This work is dedicated to the phenomenon of the Multi level marketing. |
Keywords: | Multi level marketing; insurance service; distribution channel |
Information about study
Study programme: | Finance a účetnictví/Finance |
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Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Finance and Accounting |
Department: | Department of Banking and Insurance |
Information on submission and defense
Date of assignment: | 7. 11. 2008 |
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Date of submission: | 5. 1. 2009 |
Date of defense: | 3. 2. 2009 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/16273/podrobnosti |