Role of culture in a women and men behavior and meaning for marketing
Thesis title: | Význam kulturního podmínění ženských a mužských rolí v marketingu |
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Author: | Brodská, Monika |
Thesis type: | Diplomová práce |
Supervisor: | Koudelka, Jan |
Opponents: | Stříteský, Václav |
Thesis language: | Česky |
Abstract: | Diplomová práce se zabývá změnou rolí a mužů ve společnosti. Popisuje tři typy zobrazování žen v reklamě. |
Keywords: | žena; muž; role |
Thesis title: | Role of culture in a women and men behavior and meaning for marketing |
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Author: | Brodská, Monika |
Thesis type: | Diploma thesis |
Supervisor: | Koudelka, Jan |
Opponents: | Stříteský, Václav |
Thesis language: | Česky |
Abstract: | Final thesis is about changing role of men and women in a culture. It describes three roles of women in a advertisement. |
Keywords: | men; women; role |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 30. 5. 2008 |
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Date of submission: | 6. 5. 2009 |
Date of defense: | 10. 6. 2009 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/20130/podrobnosti |