Quality of milk on the market of the Czech Republic

Thesis title: Kvalita mléka na trhu ČR
Author: Horáková, Blanka
Thesis type: Bakalářská práce
Supervisor: Kořánová, Helena
Opponents: Hůlová, Marie
Thesis language: Česky
Abstract:
Zjistit, jak mladí spotřebitelé pohlížejí na kvalitu mléka, zda mléko pijí a jaké jsou jejich požadavky a preference při konzumaci mléka.
Keywords: Mléko; Trh mléka v České republice; Dotazníkové šetření; Kvalita
Thesis title: Quality of milk on the market of the Czech Republic
Author: Horáková, Blanka
Thesis type: Bachelor thesis
Supervisor: Kořánová, Helena
Opponents: Hůlová, Marie
Thesis language: Česky
Abstract:
To find out what the young consumers think about the quality of milk, in case they drink it, and what are their requirements and preferences considering milk.
Keywords: Research questionnaire; Milk; Quality; Market of milk in the Czech Republic

Information about study

Study programme: Ekonomika a management/Podniková ekonomika a management
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of Management

Information on submission and defense

Date of assignment: 10. 10. 2008
Date of submission: 12. 12. 2008
Date of defense: 14. 1. 2009
Identifier in the InSIS system: https://insis.vse.cz/zp/15196/podrobnosti

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