Marketing in current financial crisis
| Thesis title: | Marketing in current financial crisis |
|---|---|
| Author: | Mariánek, Lukáš |
| Thesis type: | Diploma thesis |
| Supervisor: | Král, Petr |
| Opponents: | Cook, Gina |
| Thesis language: | English |
| Abstract: | The paper is describing the effects of recessions and current financial crisis on companies and their marketing. The topic covers the history of marketing throughout the world biggest recessions and describes the current marketing efforts of Czech companies under the current financial crisis. A strategical analysis with the impacts of crisis on long-term strategy planning is provided at the end of the paper. |
| Keywords: | Strategical analysis; Financial crisis; Marketing in recession |
| Thesis title: | Marketing v současné finanční krizi |
|---|---|
| Author: | Mariánek, Lukáš |
| Thesis type: | Diplomová práce |
| Supervisor: | Král, Petr |
| Opponents: | Cook, Gina |
| Thesis language: | English |
| Abstract: | Práce se zabývá důsledky současné finanční krize a recesí všeobecně na podniky a jejich marketing. Obsah práce odkrývá historii marketingu v největších světových recesích a popisuje také současnou finanční krizi a marketingové počiny českých firem. Na závěr se práce zabývá dopady finanční krize na strategické plány firem. |
| Keywords: | Strategická analýza; Finanční krize; Marketing v recesi |
Information about study
| Study programme: | Ekonomika a management/International Business - Central European Business Realities |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | The rectorate |
| Department: | International Office |
Information on submission and defense
| Date of assignment: | 15. 1. 2009 |
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| Date of submission: | 30. 6. 2009 |
| Date of defense: | 18. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/19300/podrobnosti |