Analysis of the Conditions for Entry of a New Company into the Press and Media Monitoring Field in Croatia and Slovenia
| Thesis title: | Analýza podmínek trhu pro vstup nové firmy do odvětví monitoringu tisku a médií v Chorvatsku a Slovinsku |
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| Author: | Zothová, Nora |
| Thesis type: | Diplomová práce |
| Supervisor: | Soukup, Jindřich |
| Opponents: | Dobrylovský, Jiří |
| Thesis language: | Česky |
| Abstract: | Analýza podmínek trhu v odvětví monitoringu tisku a médií v Chorvatsku a Slovinsku pro vstup nové firmy. Odhad fáze životního cyklu odvětví, strategická analýza odvětví a analýza konkurenčních sil. Modely oligopolu a hypotéza vývoje odvětví. Podmínky trhu práce, příležitosti a hrozby pro novou firmu. Zhodnocení šance na vstup. |
| Keywords: | vstup na trh; monitoring médií; Chorvatsko; oligopol; strategická analýza; analýza konkurence; analýza odvětví |
| Thesis title: | Analysis of the Conditions for Entry of a New Company into the Press and Media Monitoring Field in Croatia and Slovenia |
|---|---|
| Author: | Zothová, Nora |
| Thesis type: | Diploma thesis |
| Supervisor: | Soukup, Jindřich |
| Opponents: | Dobrylovský, Jiří |
| Thesis language: | Česky |
| Abstract: | An analysis of the market conditions in the press and media monitoring field in Croatia and Slovenia. Industry analysis, business strategy and competition analysis. Oligopoly models of and a hypothesis of the future development in the field. Labour market conditions, threats and opportunities for a new firm. Assessment of chances for entry. |
| Keywords: | industry analysis; competition; oligopoly; monitoring |
Information about study
| Study programme: | Ekonomika a management/Arts Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Microeconomics |
Information on submission and defense
| Date of assignment: | 26. 3. 2009 |
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| Date of submission: | 30. 9. 2009 |
| Date of defense: | 12. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20044/podrobnosti |