Segmentation cars market
Thesis title: | Segmentace automobilového trhu |
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Author: | Jihlavec, Pavel |
Thesis type: | Diplomová práce |
Supervisor: | Koudelka, Jan |
Opponents: | Vávra, Oldřich |
Thesis language: | Česky |
Abstract: | Diplomová práce se zabývá segmentačním výzkumem automobilového trhu. |
Keywords: | výzkum; segmentace; automobilový trh |
Thesis title: | Segmentation cars market |
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Author: | Jihlavec, Pavel |
Thesis type: | Diploma thesis |
Supervisor: | Koudelka, Jan |
Opponents: | Vávra, Oldřich |
Thesis language: | Česky |
Abstract: | Thesis is about segmentation research cars market. |
Keywords: | car; research; segmentation; Volkswagen |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 11. 11. 2008 |
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Date of submission: | 9. 5. 2009 |
Date of defense: | 3. 6. 2009 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/18901/podrobnosti |