Customers' segmentation - case study (T-Mobile Czech Republic, a.s.)
| Thesis title: | Segmentace zákazníků (konkrétní příklad) |
|---|---|
| Author: | Kiseleva, Daria |
| Thesis type: | Bakalářská práce |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | Tato práce popisuje segmentaci, její hlavní kritéria a koncepty. Také jsou v práci popsané různé metody a techniky segmentování. Taktéž je zde uveden konkrétní příklad společnosti T-Mobile Czech Republic, a.s., jak a podle jakých kritérií používá segmentaci v praxi. |
| Keywords: | zákazník; cílová skupina; segmentace |
| Thesis title: | Customers' segmentation - case study (T-Mobile Czech Republic, a.s.) |
|---|---|
| Author: | Kiseleva, Daria |
| Thesis type: | Bachelor thesis |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | This paper describes the segmentation, its main criteria and concepts. Also the work of the various methods and techniques of sectioning are described. In addition there is a concrete example of T-Mobile Czech Republic, how and under what criteria it uses segmentation in practice. |
| Keywords: | marketing; consumers; segmentation |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 17. 11. 2008 |
|---|---|
| Date of submission: | 15. 1. 2009 |
| Date of defense: | 15. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/16571/podrobnosti |