Current problems of marketing communication in Russia
Thesis title: | Aktuální problémy marketingové komunikace |
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Author: | Kalitukha, Laura |
Thesis type: | Diplomová práce |
Supervisor: | Štědroň, Bohumír |
Opponents: | Valenčík, Radim |
Thesis language: | Česky |
Abstract: | Diplomová práce je analýzou marketingového komunikačního v Rusku. Jejím hlavním cílem je deskripce a analýza nástrojů marketingové komunikace v Rusku. |
Keywords: | marketing; Rusko; marketingová komunikace |
Thesis title: | Current problems of marketing communication in Russia |
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Author: | Kalitukha, Laura |
Thesis type: | Diploma thesis |
Supervisor: | Štědroň, Bohumír |
Opponents: | Valenčík, Radim |
Thesis language: | Česky |
Abstract: | The thesis is an analysis of the marketing communications mix in Russia. Its main objective is to describe and analyse tools of marketing communications in Russia. |
Keywords: | marketing ; marketing communication ; Russia |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 12. 6. 2009 |
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Date of submission: | 16. 12. 2009 |
Date of defense: | 3. 2. 2010 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/22894/podrobnosti |