Survey of satisfaction of Czech airlines customers

Thesis title: Analýza nabídek leteckých společností
Author: Pelcová, Andrea
Thesis type: Diplomová práce
Supervisor: Bártová, Hilda
Opponents: Kejval, Jakub
Thesis language: Česky
Abstract:
Průzkum spokojenosti cestujících Českých aerolinií, podle jakých faktorů kupují letenky, jaké služby by uvítali, a jak jsou spokojeni s věrnostním programem
Keywords: spokojenost; průzkum; České aerolinie
Thesis title: Survey of satisfaction of Czech airlines customers
Author: Pelcová, Andrea
Thesis type: Diploma thesis
Supervisor: Bártová, Hilda
Opponents: Kejval, Jakub
Thesis language: Česky
Abstract:
Survey of satisfaction of Czech airlines customers, satistaction with benefit program, which factors are important while buying the tickets.
Keywords: satisfaction; Czech airlines; survey

Information about study

Study programme: Ekonomika a management/Podniková ekonomika a management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of Marketing

Information on submission and defense

Date of assignment: 4. 3. 2009
Date of submission: 7. 9. 2009
Date of defense: 28. 1. 2010
Identifier in the InSIS system: https://insis.vse.cz/zp/19404/podrobnosti

Files for download

Main text
Private file
Download
Private annex
Private file
Download
Private annex
Private file
Download
Opponent's review
Private file
Download
Supervisor's review
Private file
Download
    Last update: