Multilevel marketing
Thesis title: | Multilevel marketing |
---|---|
Author: | Trübenekr, Jakub |
Thesis type: | Bakalářská práce |
Supervisor: | Boučková, Jana |
Opponents: | Skokanová, Dagmar |
Thesis language: | Česky |
Abstract: | Práce se zaměřuje na seznámení se vznikem, vývojem a současnou podobou multilevel marketingu v rámci firmy Amway, corp. V praktické části se věnuje zásadám budování distributorské sítě. V závěru autor popisuje vlastní zkušenosti a zhodnocuje perspektivu síťového marketingu. |
Keywords: | marketing; Amway; multilevel marketing |
Thesis title: | Multilevel marketing |
---|---|
Author: | Trübenekr, Jakub |
Thesis type: | Bachelor thesis |
Supervisor: | Boučková, Jana |
Opponents: | Skokanová, Dagmar |
Thesis language: | Česky |
Abstract: | This study introduces the origin, futher development and the recent form of multilevel marketing within Amway, corp. The author also describes fundamentals for building a distributor network. There is author's experiences and evaluation of the future of networking in the end. |
Keywords: | marketing; Amway; multilevel marketing |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
---|---|
Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 18. 11. 2009 |
---|---|
Date of submission: | 10. 12. 2009 |
Date of defense: | 20. 1. 2010 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/22954/podrobnosti |
Files for download
Main text
Private file Download
Private file Download
Private annex
Private file Download
Private file Download
Private annex
Private file Download
Private file Download
Private annex
Private file Download
Private file Download
Private annex
Private file Download
Private file Download
Private annex
Private file Download
Private file Download
Private annex
Private file Download
Private file Download
Private annex
Private file Download
Private file Download
Private annex
Private file Download
Private file Download