Production of event marketing
Thesis title: | Produkce event marketingu |
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Author: | Hortová, Edita |
Thesis type: | Bakalářská práce |
Supervisor: | Černá, Jitka |
Opponents: | Pešek, Ondřej |
Thesis language: | Česky |
Abstract: | Bakalářská práce pojednává o event marketingu, který je zařazen mezi důležitou složku komunikačního mixu.V práci jsou charakterizovány jednotlivé typy eventů a jejich organizace při produkci. Praktická část se zabývá produkční agenturou Wiggo, s.r.o., která organizovala speciální event pro společnost Visa. Cílem práce je vyhodnotit produkci akce a navrhnout nové zlepšení pro nastávající rok. |
Keywords: | marketing; produkce; event |
Thesis title: | Production of event marketing |
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Author: | Hortová, Edita |
Thesis type: | Bachelor thesis |
Supervisor: | Černá, Jitka |
Opponents: | Pešek, Ondřej |
Thesis language: | Česky |
Abstract: | Bachelor thesis deals with event marketing, which is classified as an important component of the communication mix. In this work are characterized by different types of organizations and events of the production. The practical part deals with the production Wiggo Agency, Ltd., which organized a special event for the company Visa. The aim of this work is to evaluate the production of action and propose new initiatives for the coming year. |
Keywords: | production; event; marketing |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 15. 10. 2009 |
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Date of submission: | 18. 12. 2009 |
Date of defense: | 20. 1. 2010 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/22196/podrobnosti |
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