New trends in marketing communication
Thesis title: | Nové trendy v marketingovej |
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Author: | Jančo, Andrej |
Thesis type: | Bachelor thesis |
Supervisor: | Zamazalová, Marcela |
Opponents: | Pešek, Ondřej |
Thesis language: | Slovensky |
Abstract: | Práca je zameraná na nové trendy v marketingovej komunikácii, pričom hlavnou témou je virálny marketing a jeho využitie v maretingovej komunikácii. |
Keywords: | marketing; trendy; virálny |
Thesis title: | Nové trendy v marketingové komunikaci |
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Author: | Jančo, Andrej |
Thesis type: | Bakalářská práce |
Supervisor: | Zamazalová, Marcela |
Opponents: | Pešek, Ondřej |
Thesis language: | Slovensky |
Abstract: | Práce je zaměřena na nové trendy v marketingové komunikaci, přičem hlavní témou je virální marketing a jeho využití v marketingové komunikaci. |
Keywords: | virální; marketing; trendy |
Thesis title: | New trends in marketing communication |
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Author: | Jančo, Andrej |
Thesis type: | Bachelor thesis |
Supervisor: | Zamazalová, Marcela |
Opponents: | Pešek, Ondřej |
Thesis language: | Slovensky |
Abstract: | Thesis is focused on the new trends in marketing communication, the main topic is viral marketing and its use in marketing communication. |
Keywords: | marketing; viral; trends |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 10. 11. 2009 |
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Date of submission: | 15. 5. 2010 |
Date of defense: | 26. 5. 2010 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/22818/podrobnosti |