Arts marketing in selected market sector in Czech Republic, Russia and USA,
Thesis title: | Marketing umění ve vybraném segmentu trhu v Rusku, ČR a USA |
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Author: | Melamed, Artem |
Thesis type: | Diplomová práce |
Supervisor: | Štědroň, Bohumír |
Opponents: | Černá, Jitka |
Thesis language: | Česky |
Abstract: | Tato práce popisuje přístupy k marketingu umění v ČR, Rusku a USA, charakterizuje marketingové techniky a porovnává úspěšnost marketingu umění v těchto zemích. |
Keywords: | Divadlo; Marketing; Kino |
Thesis title: | Arts marketing in selected market sector in Czech Republic, Russia and USA, |
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Author: | Melamed, Artem |
Thesis type: | Diploma thesis |
Supervisor: | Štědroň, Bohumír |
Opponents: | Černá, Jitka |
Thesis language: | Česky |
Abstract: | This score contains charakteristics of art marketing technics in Czech Republic, Russia and USA. Also, it contains a comparing of these methods and technics. |
Keywords: | Cinema; Marketing; Theatre |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 24. 9. 2009 |
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Date of submission: | 20. 5. 2010 |
Date of defense: | 26. 5. 2010 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/21596/podrobnosti |