Marketing in Health Care
Thesis title: | Marketing ve zdravotnictví |
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Author: | Chumová, Eva |
Thesis type: | Bakalářská práce |
Supervisor: | Karásková, Hana |
Opponents: | Pelíšek, Václav |
Thesis language: | Česky |
Abstract: | Cílem bakalářské práce je poukázat na možnosti využití marketingu v oblasti zdravotnictví a současná aplikace získaných poznatků na vybrané zdravotnické zařízení. |
Keywords: | zdravotnictví; stomatologie; marketing |
Thesis title: | Marketing in Health Care |
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Author: | Chumová, Eva |
Thesis type: | Bachelor thesis |
Supervisor: | Karásková, Hana |
Opponents: | Pelíšek, Václav |
Thesis language: | Česky |
Abstract: | The aim of this thesis is to refer to the possibilities of the marketing usage in the health care together with the application of the obtained knowledge to a selected medical facility. |
Keywords: | marketing; stomatology; health care |
Information about study
Study programme: | Ekonomika a management/Management |
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Type of study programme: | Bakalářský studijní program |
Assigned degree: | Bc. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Management |
Department: | Institute of Health Services Management |
Information on submission and defense
Date of assignment: | 3. 4. 2009 |
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Date of submission: | 23. 4. 2010 |
Date of defense: | 24. 5. 2010 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/21383/podrobnosti |